THE COOK BOOK YOU CAN COOK

Art Direction - Multiple Owners

The Cookbook You Can Cook is the vanguard product for the launch of a new line of Stouffer’s cooking tools. It’s a one-of-a-kind recipe book, able to prepare chef quality chicken or fish, without the need of other ingredients. Sold in bookstores, the cookbook opens a new channel of distribution, not just for Stouffer’s, but to any other kind of food brand. Each page is a parchment paper coated with herbs and seasonings. Readers can tear a page off, wrap a raw piece of protein in it, and cook it. 
Voila! Even the most inexperienced bookworm becomes an instant chef.