VETS FIGHT HATE

Art Direction - Multiple Owners

Racism and discrimination are haunting America’s conscience. That is why the most respected and honored group of people decided to take part. After identifying anti-immigrant haters with a large group of followers on Twitter, U.S.Veterans fought back with personalized messages of tolerance and inclusion. Using #VetsFightHate, thousands joined the fight. Mainstream media, activists and celebrities also became part of the conversation.Over 150 million earned PR impressions in the first week, with an ad value of 2 million dollars.